WHAT TO SOW IN JULY
July is the key month for planning autumn and winter production. Warm temperatures promote vigorous seedling development, while the gradually shortening days create ideal conditions for many crops intended for autumn harvest. Sowing in July means preparing the crops that will be harvested from October throughout the winter season. This selection features the varieties most requested by professional growers during this period.
CICORIA E RADICCHIO: THE PEAK SOWING SEASON
July is the prime month for sowing radicchios and chicories, laying the foundation for autumn and winter harvests. For the Radicchio di Chioggia type, Vulcano is the ideal choice for growers seeking uniformity, excellent firmness, and reliable autumn production, while Vesuvio, thanks to its exceptional earliness, allows for an earlier harvest schedule. Among the traditional red chicories, Carminio, a Cicoria Rossa di Treviso Precoce type, and Scala, the benchmark Cicoria Rossa di Verona variety, stand out for their outstanding quality, rich colour, and late maturity. Growing market demand is also driving interest in specialty varieties. Jolanda and Passerina, our pink chicories, allow staggered harvests between December and January, while Acquerello, a Variegated Chioggia type, and Casteo, a Variegated Castelfranco type, complete our range of the most sought-after Veneto specialties.
LETTUCE & ENDIVE: PREPARING FOR AUTUMN HARVESTS
July sowing is equally important for lettuce and endive destined for autumn production. Myrtha, a Rossa di Trento Lettuce type, is distinguished by its intense colour and excellent leaf quality. Maddalena, a Goriziana Estiva type, is a reliable variety for late summer and autumn production thanks to its excellent adaptation to July sowings. For escarole growers, Matilde is a dependable choice, producing well-shaped heads with excellent uniformity and outstanding performance in early autumn harvests.
BRASSICAS: TIME TO PLAN THE COLD SEASON
July is also the ideal time to establish brassica crops for the entire cold season. Lapo is our Tuscan Black Kale (Cavolo Nero Lacinato), valued for its premium leaf quality and vigorous, hardy plants. For Savoy cabbage Verza Moretta, Sanzeno produces compact, uniform heads that are perfectly suited to the fresh market. No selection would be complete without Filius, our Broccolo Fiolaro di Creazzo, one of the most appreciated traditional Veneto ecotypes among chefs and specialist growers. It develops its distinctive sweet flavour as temperatures begin to drop.
WILD ROCKET & CORN SALAD: FAST-GROWING CROPS
For growers looking for quick, continuous production, July is also the perfect time to sow wild rocket and corn salad. Touche remains the benchmark variety for summer wild rocket. Resistant to Fusarium, it is ideal for baby leaf production, High yield and amazing lobes from the first cut, and bunching, thanks to its multiseed option. XS113 Corn Salad completes our summer baby leaf range, offering excellent germination uniformity and high-quality crops for autumn harvests.
