Last year, as has now become a tradition, Smarties.bio had the pleasure of participating in the fifth edition of the Sagra del Radicchio 2025 in Portland, Oregon (USA), an event celebrating authentic Italian flavor and the undisputed king of the winter garden: Radicchio. It was an extraordinary opportunity to showcase our work, meet customers, and share our passion for quality and innovation.
Our Andrea represented us in the United States, visiting local customers and presenting our philosophy. During the event, Andrea had the opportunity to engage with Chefs, seed dealers, producers, and enthusiasts from the sector, presenting the Smarties.bio Vision: a vision that combines research, selection of vegetable varieties, sustainability, and the promotion of Italian authentic taste.
The festival was a great opportunity to introduce our radicchio varieties and other high-quality vegetables, but also to create a bridge between Italy and the USA, showing how Italian tradition can be reinterpreted and appreciated overseas. Participants were able to taste fresh products, attend workshops, and experience firsthand the passion that drives our daily work.
For Smarties.bio, the Radicchio Festival was not just a trade fair, but a true moment of sharing and networking: this is how our Seed & Service reaches every part of the world. It confirmed how important it is to bring the culture of high-quality Italian vegetables to the global stage and to create dialogue between producers, restaurateurs, and enthusiasts.
We came back home with new ideas, many smiles, and the confirmation that our mission of quality, innovation, and knowledge continues to make a difference everywhere.
🌱 LET'S MAKE THE WORD A BITTER PLACE 🌱