Seed & Service: the virtuous model created by Smarties.bio
In the professional vegetable seed sector, Smarties.bio stands out for developing an innovative approach that integrates genetics and technical expertise into a single structured system: Seed & Service.
A system that goes beyond seed supply
Seed & Service is based on a simple yet ambitious principle: combining seed sales with highly specialized technical support. Not just supply, but production planning, continuous assistance, and strategic support throughout the entire supply chain.
Smarties.bio supports professional growers at every stage:
- production planning
- targeted variety selection
- crop scheduling
- dedicated technical consultancy
- creation and development of supply chain networks
- professional training
The motto that summarizes this philosophy is clear:
“I sell you the seed and teach you how to grow it.”
Personalized and continuous technical support
One of Smarties.bio’s strengths is its ability to provide tailored assistance through a multi-channel customer service system:
- remote technical assistance
- telephone support
- live consultancy (email, social media, direct calls)
Alongside direct support, the company invests in technical knowledge sharing through:
- practical guides available on the website
- informative newsletters
- in-depth blog articles
- social media formats dedicated to agronomic tips and insights
The goal is to transfer practical, immediately applicable skills, making growers more autonomous and aware.
Specialized consultancy in professional horticulture
Smarties.bio actively provides production consultancy within professional horticulture, offering a structured service that includes:
- organization of demonstration fields
- detailed reporting activities
- photographic surveys
- yield estimates
- final evaluation reports
This approach makes it possible to analyze varietal performance under real conditions, providing objective data to support agronomic and commercial decisions.
Introduction and promotion of new varieties
The company supports the commercial introduction of new products by collaborating with market leaders and facilitating the integration of new genetics into major professional channels. Through open days, field visits, educational events, online meetings, and participation in international trade fairs, Smarties.bio creates opportunities for direct dialogue between research, production, and the market.
Method, analysis, and continuous improvement
At the core of the Seed & Service model lies a solid organizational structure:
- definition of operational protocols for production processes
- identification of critical points
- data collection, monitoring, and archiving
- technical analysis for continuous improvement
This method transforms experience into tangible value for the customer.
A network built on relationships
The experience gained over the years, combined with strong attention to relationships — from local growers to major international players — represents one of the company’s key assets. Smarties.bio provides its clients with a network of expertise and contacts operating at both national and global levels, fostering growth, innovation, and competitiveness.
Seed & Service is not just a service: it is an integrated model combining genetics, consultancy, and relationships.
An approach that transforms seed into a project and production into strategy.